Sam Parr, the founder of The Hustle, has mentioned the story of starting a hot dog stand during his college days. He started the stand because he wanted to have a business where he could drink while making money . It took him about a week to start making $1,000 a day with 50% profit margins . It was hard work, especially dealing with the heat in Nashville during the summer . Although he no longer drinks alcohol, he still goes to social gatherings and orders non-alcoholic beer or other alcohol-free options .