Noam Chomsky has discussed the concept of manufacturing consent, which refers to the ways in which leaders and institutions shape public opinion. Chomsky argues that the media, along with other mechanisms, can often be used to manipulate public perception and to control the flow of information . Chomsky emphasizes the importance of critical thinking and independent analysis of information as a means to counteract these manipulations . He also highlights the power of grassroots activism and popular struggle in bringing about societal change . If you are interested in learning more about Chomsky's views, there are several resources available, including his writings, interviews, and lectures, which can provide further insight into manufacturing consent and related topics .